Americans are eating 400 million fewer animals now than in 2007! This is huge news in the industry, and highlights that people are caring more and more about their health, the way animals are treated, and balancing their diet. Humane eating is on the rise and we have the data to prove it. Thanks to The Humane Eating Project app, all of those people who reduced their meat consumption over the past 7 years have a resource for finding vegan and vegetarian meals when they want to skip the beef. Thank you for your help in bringing this tool to the public!